The patent also states the fact that customers would need to confirm that they've either viewed or listened to an ad before being able to get into the functionality features of the hardware. Such as, customer could not use their iPod until they have watched the ad and then punched in a code to verify that the adverts have been watched in their entirety.
The variety of hardware that Apple that's developing this software for ranges from the iPhone to the set top box television, Apple TV, to a notebook, the iPod touch and more. The catch is clients will have to endure a very savvy advertising strategy that guarantee they're paying attention. If not, the system can simply block the user from using the devices until compliance is met. The fact that Steve Jobs himself is noted in the Apple credits for the patent tells us that this software is not just the dream of an Apple engineer.
The ramifications of this type of bold advertising move could well rock the industry as we see the technique of opening up the development of iphone 3g apps continue to fuel the amount of downloadable iphone apps; which in turn makes apple's mobile marketing products that a lot more attractive.
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